YUMI Theme

So far we have been getting mixed messages bout exactly what the theme is. We have been asked to create a 50's style diner but on feedback from our previous mock ups there are only a few elements he like such as, The layout that uses images as navigation, the black footer that has ice-creams coming out of it and the collage on another mock up. So below The YUMI's owner has given me these images that he likes. Each picture has a theme that interlinks with each other.

Quality family time and sharing-

Family fun/childhood/retro-
Retro, yummy childhood deserts-
Retro, engages with the public-
Childhood illustration-
Again childhood illustration-
Childhood/family-
Overall these images reflect a sense of childhood fun. Whilst talking to the owner he asked for a theme that incorporates a retro sense of the 50's. It's about having a modern environment with a modern twist.

Also the ice creams UPS (unique selling point) is that it is the only ice cream parlour in Nottingham (that has a presence on the web anyway) therefore he suggested another theme based upon this idea. That yumi is in a unique place, selling unique ice cream and is one of a kind within Nottingham.

We have started developing mock ups based on this theme.