Ben and Jerries, Haagen Das and Baskin robins are three of the most famous ice cream brands throughout the world. Each one has become a household name in it's own right. All three are known for different reasons. Ben and Jerries comes from humble beginnings of two friends quitting uni and spontaneously creating fmaous flavours such as cookie dough and fish food. Haagen das is known for it's luxurious ingredients.
What makes these brands successful? I think they all bring a sense of relaxation, comfort and self indulgence that we are all attracted to.
In terms of design they are all very different companies, pitching to different audiences. Haagen das uses rich colours to suggest high class decadence. Whereas Ben and Jerrys and Baskin Robins (the American companies) have gone for a bolder, more fun design that makes use of colour and fun typography to attract their audience.
Yumi's Brand: I think Yumi's brand is about bringing people together of all nationalities, ages etc to enjoy a fun, sleek 50's style diner. I want to advertise their 50+ flavours of ice cream, the late closing times (to attract students). Also a USP is that it is owned by a young 3rd year student so it suggests friendliness and opportunities.
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