Monday 19 April 2010

Website Research - Amys Icecream



I really like Amy’s Icecream website because it is colourful and enticing. Amy’s use of a fully interactive website not only draws you into exploring, but use of simplistic navigation keeps it understandable for everyone. I like how they have used an icecream on top of a cone as the basis of the world. This is a great way of enticing viewers into buying the product.

Another great feature is in the way they present the history/company details in an interactive timeline (below). This is a very good way especially for a young audience to grasp the concept of information using images. Another good use of illustration I like is the loading bar; they use the company’s cartoon (a cow) as the background as the numbers start to count up.






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