![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4iK35S86aeHj9zCkTqsQQBaKeLY5bDzzPWNDpdLWMttxXRYL-XvZhTkTdNfLxGCk3-pruG38rslgI6VwGpUM6TTmfYYEyCQNIvMa3cBBFHmeWrfgzfWnYj5_sVLc6L0IVn2DRJZI2tGE/s400/amys.jpg)
I really like Amy’s Icecream website because it is colourful and enticing. Amy’s use of a fully interactive website not only draws you into exploring, but use of simplistic navigation keeps it understandable for everyone. I like how they have used an icecream on top of a cone as the basis of the world. This is a great way of enticing viewers into buying the product.
Another great feature is in the way they present the history/company details in an interactive timeline (below). This is a very good way especially for a young audience to grasp the concept of information using images. Another good use of illustration I like is the loading bar; they use the company’s cartoon (a cow) as the background as the numbers start to count up.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkwUY6ArWIWDJBl7Dxn-NDP5rwegPlYKOcYDxzFUflWxhzCRUi3AJXKgwRQOA97GHJ9M74gtl81N-aCstmhft0UO29ksBFSubMhN7VsYUum_xZnMWnG5QaZjGpu-nzVkvnjpvg1I1ZlH4/s400/amy+timeline.jpg)
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