What I like most about this website is the use of illustration and a simplistic layout. They use the illustration mainly in the background of their website and include such elements as a cow and Navigation (below).
Also like Amy’s website (www.amysicecreams.com), they use a vast range of colour throughout there website. This seems to be a popular colour theme to have on an ice-cream based website. The reason I think websites might use this colour theme is to keep viewers interested through using various bright colours?
This websites navigation is simple and easy to read. They use a 3 column layout structure which makes good use of the space. I don’t like how much text they have running throughout the site. This can be putting off by either viewers getting bored/not reading. If they are prioritising to appeal to a young audience then they should keep limited.
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