All the mock ups are awaiting feedback from the owner of YUMI and are purely first drafts to see what elements he does/doesn't like.
Mock up One:
Mock up Two: I wanted the illustration to do the talking, providing the audience with a fun, vibrant vision of YUMI. I think the lady eating ice cream is a success but the two boys don't supply YUMI with a family friendly image.
Mock up Three: A more 'grown up' approach. I think the imagery work well as links to grab peoples attention
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