First Mock-Ups

The Iconic 50's

These are just a few images that I think sum up the 50's. The 'perfect' family, the beautiful housewife, the cars, the music. It has got me thinking about what elements out of the 5's will attract students and families to YUMI. It needs to be retro but sleek.

http://www.illustrationfriday.com/index.php

I found this illustration on the above site. A little illustration inspiration...

More Mock-Up's

All the mock ups are awaiting feedback from the owner of YUMI and are purely first drafts to see what elements he does/doesn't like.

Mock up One:

Mock up Two: I wanted the illustration to do the talking, providing the audience with a fun, vibrant vision of YUMI. I think the lady eating ice cream is a success but the two boys don't supply YUMI with a family friendly image.
Mock up Three: A more 'grown up' approach. I think the imagery work well as links to grab peoples attention

First Mockup Designs continued...

First Mock Up Designs

Yumi Mood Boards

I have made two mood boards to help express the theme of Yumies and to help the design process along between the client and ourselves.

Mood Board One: This is about 1950's American diner culture that has a more 'adult' feel. It's about elegance, bold colours working together and iconic symbols of 1950's America- the retro phone, the glamorous women and of course the traditional 50's family.

Mood Board Two: I have used delicate pastel colours, typography and food to express a mood more about the food that YUMI's serves.