Voucher Research

This is some research I have done for the voucher attched to the website. The voucher that our Client wants is 15% off Ice cream at the Yumi shop. The voucher will need to include the Yumi Logo, I wil experiment with the Nottingham Illustrations that we are putting on the website to keep the theme that Yumi is the only ice cream parlour in Nottingham.

Client website inspiration

The below sites are a few of the clients favourite websites that could be related to his business.

This site could be a good one to look at as it is about people enjoying the product, which the client wants. It has bright colours that accentuate the site and draw your attention to certain areas in a subtle way. The use of people means that the audience has some one to relate to.

Bright colours and character attracts the audience.

YUMI Theme

So far we have been getting mixed messages bout exactly what the theme is. We have been asked to create a 50's style diner but on feedback from our previous mock ups there are only a few elements he like such as, The layout that uses images as navigation, the black footer that has ice-creams coming out of it and the collage on another mock up. So below The YUMI's owner has given me these images that he likes. Each picture has a theme that interlinks with each other.

Quality family time and sharing-

Family fun/childhood/retro-
Retro, yummy childhood deserts-
Retro, engages with the public-
Childhood illustration-
Again childhood illustration-
Childhood/family-
Overall these images reflect a sense of childhood fun. Whilst talking to the owner he asked for a theme that incorporates a retro sense of the 50's. It's about having a modern environment with a modern twist.

Also the ice creams UPS (unique selling point) is that it is the only ice cream parlour in Nottingham (that has a presence on the web anyway) therefore he suggested another theme based upon this idea. That yumi is in a unique place, selling unique ice cream and is one of a kind within Nottingham.

We have started developing mock ups based on this theme.

http://www.illustrationfriday.com/index.php

I found this illustration on the above site. A little illustration inspiration...

Ice Cream Parlours - Research

These are some Interiors of Ice Cream Parlours researched. They all also seem to have an American Diner feel to them which is what our client wants to come across in the website as his is also like this.