More Mock-Ups

More Mock-ups

I have created This mock-up from he clients feedback. He wanted his USP to be that he is the only ice cream parlour in Nottingham so we have gone with a bright, family friendly colour scheme. I went for a hand drawn theme to emphasis the welcoming feel that YUMI has.


I put a tram in there to represent Nottingham and YUMI is right next to the Hyson Green tram stop. I also made the castle out of ice cream to track a journey through Nottingham to get to YUMI.

One of a kind in Nottingham

We developed a few basic mock ups to give us a starting point based upon the idea that YUMi is the only ice cream parlour in Nottingham. We thought a drawn city at the bottom of the content would flow nicely and allow the viewer to get a sense of where, why and what yumi's is. We worked with different colours for the background but the light blue worked out the best as it reflects that logos colour and gives the general site a positive feel.

We though t we'd see how photos look with the mock up as it was one of his favourite elements before but we decided it was too much imagery.
No colour=very boring
Doesn't look balanced with the shorter header.

More Mock-Up's

All the mock ups are awaiting feedback from the owner of YUMI and are purely first drafts to see what elements he does/doesn't like.

Mock up One:

Mock up Two: I wanted the illustration to do the talking, providing the audience with a fun, vibrant vision of YUMI. I think the lady eating ice cream is a success but the two boys don't supply YUMI with a family friendly image.
Mock up Three: A more 'grown up' approach. I think the imagery work well as links to grab peoples attention